Beiersdorf opens new NIVEA factory in Shanghai

06-10-2009: Beiersdorf inaugurated a new production plant to manufacture body care products in Shanghai, China. The company invested a total of around € 18 million in the new facility, whose initial annual output will be 15,000 tons. In a first stage of extension, the capacity can be expanded to up to 25,000 tons per year to continue to meet the growing demand for personal care products in China. The factory will manufacture products that are specially developed for the Asian market, such as NIVEA for Men, NIVEA body, and NIVEA VISAGE, for China and other Asian countries.

"China is a key growth market for us and we see the new factory as an important step in the further development of our NIVEA business in China and forms the basis for achieving our growth targets in the region. This new, powerful location allows us to systematically expand our market positions in the important Chinese market and in Asia as a whole," said Peter Kleinschmidt, member of Beiersdorf’s Executive Board, at the opening ceremony in Shanghai.

The new factory will meet the highest environmental standards and is located near Shanghai's domestic airport in the Quingpu Industrial Zone (QIZ), around 30 kilometers from Beiersdorf's old production facility, which no longer met future requirements and will be closed shortly.