NaTrue - Certified natural and organic cosmetics with Merck pigments
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Merck KGaA announced that its cosmetic pigments meet the NaTrue label criteria. This was the result of a recent evaluation of the relevant products by NaTrue, a European interest group for natural and organic cosmetics.
Only natural and nature-identical raw materials are used to manufacture the pigments that were evaluated. Moreover, the manufacturing process only deploys those chemical reactions permitted by NaTrue, such as hydrolysis and oxidation. As a result, all pigments offered by Merck for natural and organic cosmetics meet the preconditions for NaTrue certification.