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11-13-2009: The BASF brand is about to become more visible now for BASF's polyurethane customers all over the world. With the launch of the new Polyurethane Solutions brand and associated harmonization of branding across European affiliates, BASF showcases the benefits of the global Verbund for PU customers: Polyurethane Solutions stands for customer focus, innovation, flexibility, consulting and problem solving expertise, and product quality from a global network of more than 35 BASF system houses.
The new branding intensifies BASF's market presence in polyurethanes and harmonizes branding for the BASF affiliate Elastogran GmbH in Europe by using the BASF corporate brand for all Elastogran sites. BASF will continue to use the Elastogran name to market polyurethane services in Europe in the PU Solutions Elastogran brand.
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BASF announces new brand: Polyurethane Solutions
The BASF brand is about to become more visible now for BASF's polyurethane customers all over the world. With the launch of the new Polyurethane Solutions brand and associated harmonization of branding across European affiliates, BASF showcases the benefits of the global Verbund for PU cust ... more
As the leading supplier of polyurethane (PU) system solutions worldwide, BASF is further expanding its global network. With the establishment of two System Houses in Poland and Slovakia by the subsidiary Elastogran, BASF will meet the demand of the rapidly growing markets in Central and Eas ... more
The Elastogran Group is one of the worldwide leaders in polyurethanes (PU). As part of the BASF Group, we have over 40 years' experience in the PU industry. Elastogran is the market and technology leader for polyurethane systems and polyurethane special elastomers, as well as the leading su ... more
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