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01-12-2010: Borouge announced the incorporation of Borouge Sales and Marketing (Guangzhou) Co. Ltd. The inauguration of the new company was attended its customers, senior government officials from the Guangzhou Municipal Government and the United Arab Emirates as well as Members of the Boards of Borouge.
“With the relative strength of the Chinese economy, China will very soon become the largest consumption market for polyolefins globally,” said Rashed Saud Al Shamsi, Chairman of the Board of Borouge Pte, Borouge’s Marketing Company, at the inauguration. “As such we will continue to expand our investments in China and support the growth of the market. The establishment of a sales and marketing company in Guangzhou is the next phase of our expansion and it reflects our ongoing commitment to China.”
Supported by a Guangzhou based logistics hub, fully operational in mid- 2010 and capable of supplying approximately 246,000 tons of valueadded polyethylene and polypropylene annually to its customers in the region , the new company will optimise the service that Borouge provides and further develop the company’s growth in the region.
In line with its commitment to delivering innovative, value creating plastics solutions to its customers, Borouge announced that it will invest in building up its innovation capability in China with the establishment of an Application Centre at its manufacturing plant in Shanghai, China. Planned for the end of 2010, the new Centre will enhance Borouge’s ability to execute research and development and conduct product performance reviews in close proximity to its customers.
“We are expanding our product development capability to ensure that we can develop tailored-application solutions for our customers in China,” says Borouge’s Innovation Centre Manager Petri Lehmus. “The Application Centre will mainly focus on automotive and appliance applications. Together with the Innovation Centre we are building in Abu Dhabi and the significant innovation capability of Borealis in Europe, we aim to offer our customers the opportunity to provide truly differentiated plastics to the market.”
In addition to these investments Borouge will further develop its technical expertise and technical service capability for its customers in China.
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