analytica 2012: Mobile App for optimum trade-fair planning

13-04-2012: Effective immediately, smartphone users and owners of mobile terminal devices can download the analytica App at analytica-app.de. With just a few clicks, interested users can access all important information that pertains to the fair – from an interactive hall diagram and program highlights at the Live Labs to the exhibitors’ products. The International Trade Fair for Laboratory Technology, Analysis and Biotechnology takes place in Munich from April 17 – 20.

Effective immediately, the analytica App is available onlineto all smartphone users. The browser-based App updates in real time and has a number of features that can help users make their visit to the fair more efficient. With just a few clicks, interested users can get all important fair-related information and helpful tips: from the entire related-events and congress program to an interactive hall diagram with a favorites function and an exhibitor search function. The free tool also gives them access to information about all of the exhibitors’ products and addresses. A selection of special points of interest such as forums or restaurants and an event overview function also support visitors as they plan for the fair.

Maps of the trade fair center and the various halls help users stay oriented and navigate their way around analytica. Departure times at the Munich Airport and the departure times and stops of Munich’s public transportation system are also integrated into the tool.