Young Employees Seek More Scope for Creativity
For one in three entry-level employees, scope for initiative is essential for innovation
The young professionals consider a good working atmosphere to be the second most important factor for innovation. Fourteen percent of them cite it as a decisive criterion. Only two percent of experienced managers concurred. Third place in the young professionals' ranking, with twelve percent, is the time factor, for instance for sharing insights with colleagues in order to jointly develop new ideas. Only two percent of managers see this as necessary.
Overall, the managers' answers to the open question as to the most important innovation drivers are much more varied and less concrete. The factors they cite most often, with eight percent each, are creating and living an innovation culture, greater motivation or involvement of employees and the right human resources policy and selection.
Promote unconventional ideas, don't obstruct them
"The managers are more focused on the big picture, as they should be," says ALTANA CEO Dr. Matthias L. Wolfgruber. "But when it comes to framing concrete actions to promote innovative strength, they should be open to employees' concrete suggestions." One key factor is the appreciation of unusual proposals. German industrial managers show a great deal of untapped potential here: at present, 30 percent of entry-level professionals say without reservation that they receive appreciation. Forty-one percent say that supervisors never obstruct ideas. "Creative suggestions should always be respected," Wolfgruber says. "These don't always have to be strokes of genius that are implemented immediately. Innovation culture means being willing to knowingly embark on seemingly false paths conceptually."
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