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Henkel to acquire leading deodorant brands in the USA

22 Feb 2006 - The Dial Corporation, a company of the Henkel Group, signed an agreement to acquire several well-known and successful body care brands from Procter & Gamble. Sales in 2005 of these brands amounted to about 275 million US dollars.

 
The Dial Corporation, Scottsdale and The Gillette Company, a subsidiary of Procter & Gamble, signed a definitive agreement on February 20, 2006, under which Dial will acquire several strong antiperspirant/deodorant brands. The purchase price amounts to about 420 million US dollars.
 
Closing of this transaction, which is still subject to customary approval from the antitrust authorities, is expected before the end of the first quarter of 2006.
 
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