Philadelphia, PA, October 10, 2000 - The Paint Quality Institute and DIYonline.com have announced a content
agreement designed to provide the nation’s estimated 128 million Do-It-Yourselfers with home improvement solutions
on an award-winning Internet site. Under this agreement, the Paint Quality Institute will be designated as a provider of
content articles and information related to paint and its application for www.DIYonline.com.
DIYonline.com, recently selected by USA Today as an Internet "Hot Site" for its powerful project design tools, vibrant
graphics and useful "how-to" content, is the leading Internet connection for today's Do-It-Yourselfer seeking to
custom design and plan DIY projects online. On the site, users can design decks, gazebos, kitchens and baths, sprinkler
systems, and much more with new projects being added each month. The site provides a customized set of plans and
drawings based on the user’s exact specifications, a complete "how-to" guide for installation, a required materials lists
with itemized pricing, and a list of local retailers where these items can be purchased. The site also offers fully qualified,
professional referrals which enables users to locate competent contractors and seek financing for their projects.
PaintQuality.com is the Internet site of the Paint Quality Institute, the premier educational resource for paint and
paint-related information. The Paint Quality Institute has been educating consumers, painting professionals and paint
sales people about quality
paints and painting techniques for over a decade.
"This agreement with the Paint Quality Institute is yet another example of our ongoing commitment to providing our
growing online community with superior online content and home improvement information," said Michael H. Heisler,
President and CEO of DIYonline.com. "These are exactly the sort of partnerships that are allowing our site to remain
fresh and at the forefront of the emerging online Do-It-Yourself revolution."
"Our relationship with DIYonline.com is yet another way for the Paint Quality Institute to reach out to a fast-growing
public that is seeking online information and advice on home improvement products," said Joan Schuller, Global
Director, Paint Quality Institute."
About DIYonline.com
DIYonline.com offers both consumers and contractors state-of-the-art, home improvement project design
software and
expert advice free of charge online. Since the company’s initial site launch March 1, 2000, more than 130,000 registered
members have joined their online virtual community where they are designing in excess of 10,000 unique home
improvement design projects each month. The company is currently test marketing a materials fulfillment program which
allows consumers to purchase online all materials needed to complete their projects and have them delivered directly to
their home or business.
About the Paint Quality Institute and Rohm and Haas
The Paint Quality Institute (SM) was formed by Rohm and Haas Company in 1989 to educate people on the advantages
of using quality interior and exterior paints and
coatings. The Paint Quality Institute's goal is to provide information on
the virtues of quality paint through a variety of vehicles, including television appearances, newspaper and magazine
articles, and instructional literature.
Rohm and Haas (www.rohmhaas.com) is a specialty chemical company whose products consistently improve the
quality of life for people around the world. Rohm and Haas technology is found in paints and coatings,
adhesives and
sealants, household products, personal computers and electronic components, and construction materials. It also helps
bring
food to the table—fruits and vegetables—and salt, an essential ingredient for life. Rohm and Haas has annual
sales revenue of $6.7 billion. It employs more than 21,000 people and operates facilities in 25 countries.