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27-Nov-2008 - Chemical industry strategists and marketing experts are setting out to better understand the sector’s customers and drive improved competitiveness. Being prepared for the new competitive environment after the current financial and economic crisis is over is the focal point of the initiative. They ...
05-Apr-2005 - The joint ECMSA (European Chemical Marketing and Strategy Association) and CWD (Chemical World Database) event "Pros, Cons and Experiences of the China Investment Boom" provided a significant industry audience with genuine insight into the issues facing European chemical suppliers when engaging ...
04-Apr-2005 - "Price is important: So, how can I avoid competing on price?" was a key question posed at the recent ECMSA and MarketAbility Management Briefing in Zürich, Switzerland where an audience of senior executives from the chemical and plastics industry participated in discussions. The fact that price ...
23-Nov-2004 - In a continuing drive to reposition the association as a leading think-tank within the chemical and plastics industry ECMSA (European Chemical Marketing & Strategy Association) has elected a number of new members to its council. Fred du Plessis, ECMSA President has welcomed the appointment of ...
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