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PowerBar



PowerBar is an American maker of energy bars and other related products (particularly sports drinks and gel-based footstuffs for distance athletes).

The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur, in his kitchen. He used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use by endurance athletes, such as ultra marathoners and cyclists, while competing. This spawned a new category of food products that are now widely used as snack foods. He eventually acquired a headquarters building in downtown Berkeley.

The company eventually earned $150 million in sales before being purchased by Nestlé in 2000 for $375 million.

See also


v • d • e
Nestlé
Corporate directors

Günter Blobel · Peter Brabeck-Letmathe · Edward George, Baron George · Nobuyuki Idei · Henri Nestlé · Kaspar Villiger

Brands

100 Grand Bar · Abuelita · Aero · After Eight · Alpo · Arrowhead Water · Baby Ruth · Beggin' Strips · Beneful · Bertie Beetle · Big Turk · Breakaway · Butterfinger · Caramac · Carnation · Caro · Cereal Partners Worldwide · Cerelac · Chico babies · Chipwich · Chocolate-coated peanut · Chocolate-coated raisin · Chokito · Chunky · Coffee Crisp · Coffee-Mate · Creamola Foam · Deer Park Spring Water Co. · Dog Chow · Drammens Is · Dreyer's · Drumstick · Eskimo Pie · Häagen-Dazs (US and Canada only)* · Hjem-IS · Hot Pockets · Ice Screamers · Jelly Tots · Jenny Craig, Inc. · Juicy Juice · KLIM · Kit Kat (except the US)** · La Lechera · Lean Cuisine · Lion Bar · Mackintosh's Toffee · Maggi · Maggi noodles · Matchmakers · Maverick · Maxibon · Menier Chocolate · Milkybar · Milo · Mirage · Mövenpick · Munchies · Nescafé · Nespresso · Nesquik · Nestea · Nestle Fav*rites · Nestlé Crunch · Nestlé Pure Life · Nestlé Stixx · Nestlé Wonder Ball · Nido · ONE · Oh Henry! (except Canada)** · Oompas · Parlour · Peppermint Crisp · Perrier · Perugina · Poland Spring · Polly Waffle · PowerBar · Pretzel flipz · Purina · Quality Street · Redskins · Rolo (except the US)** · Rowntree's · Rowntree's Fruit Gums · Rowntree's Fruit Pastilles · San Pellegrino · Scorched Peanut Bar · Sin Parar · Sjora · Smarties · Sno-Caps · Spree · Stouffer's · Svitoch · Tender Vittles · Toffee Crisp · Toll House · Vice versas · Violet Crumble · Walnut Whip · The Willy Wonka Candy Company · Yorkie

See also: Nestlé boycott and International Code of Marketing of Breast-milk Substitutes

*Brand owned by General Mills, produced by Nestlé under license where noted.
**Produced by The Hershey Company where noted under license.

Annual revenue: 98,5 billion CHF (8% FY 2006) · Employees: 305,000  ·
Stock symbol: SWX: NESN OTCBB: NSRGY · Website: nestle.com
 
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "PowerBar". A list of authors is available in Wikipedia.
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