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Ajax cleanser (or Ajax brand cleanser with bleach) is a liquid or powdered industrial cleaner introduced by Colgate-Palmolive in 1947. Its slogan was "Stronger than dirt!", a reference to the mythical character Ajax. The slogan would be used again for its Ajax Laundry Detergent, when introduced in the early-1960s, with an armed knight riding a white horse. In addition, a widely mocked commercial in the late-1970s/early-1980s declared, "Armed...with Ajax!"
Additional recommended knowledge
The first commercial jingle heard on television in the United States was for Ajax Cleanser in 1948. The jingle was "You'll stop paying the elbow tax, when you start cleaning with Ajax".
Ajax Spray n' Wipe
In addition to Ajax Laundry Detergent & Ajax cleanser, there is also a Spray n' Wipe product available. This product is particularly well-known in Australia & New Zealand, where it is a market leader. A number of memorable, if widely panned, television commercials were produced from around 1988 onwards, which were all accompanied with the same music & featured Paula Duncan. An example of a Spray n' Wipe commercial went: Oh help! They're here too soon for dinner/The boss & his wife Linda/an overdressed hyena/it ruined my demeanor/'Cause the bathroom was still dirty/thanks to Derek, Dave & Bertie/Bathroom Spray n' Wipe/will make it really clean/Spray n' Wipe's the one/To cut through tough soap scum/The bathroom couldn't be cleaner/A fox, that old hyena/So thank you, Ajax Spray n' Wipe.
|This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Ajax_(cleanser)". A list of authors is available in Wikipedia.|