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  Brita is a German company that specializes in water filtration products. The company is the world's market leader in portable household water filtration. Brita products include water jugs, kettles and tap attachments, all of which use silver-impregnated activated carbon and ion-exchange resin as their primary filtering mechanism.[1] [2] The activated carbon used in Brita filters is produced from coconut shells.[3] The company manufactures its pitchers from styrene methyl methacrylate copolymer.

In Britain Hinari manufacture an electric kettle incorporating Brita technology.


Brita started in 1966 when Heinz Hankammer had the idea of optimizing normal tap water. He named the company after his daughter Brita. Its headquarters are in Taunusstein near Wiesbaden in Germany. In 1988[1] The Clorox Company, based in Oakland, California, acquired rights to the brand from the German company for North and South America.


  1. ^ HBS case 9-500-024, Jan 15th 2002, Page 1
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Brita". A list of authors is available in Wikipedia.
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