Recyclenow

Recycle Now is England's national recycling campaign. Its aim is to encourage consumers and local authorities to increase the amount of recycling in England.

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It takes a two pronged approach. Firstly the national campaign encourages behavioural change by raising awareness of the need of recycling, and the facilities that exist. Secondly it provides funds to local authorities to improve services and integrate within the national campaign in order that the whole campaign appears seemless.

Recycle Now is run by WRAP, the government's Waste & Resource Strategy.