11-05-2005: Great Lakes Chemical Corporation and Crompton Corporation announced that once their merger is complete, the new company will be known as "Chemtura" Corporation.
"Selecting a new name is an important milestone in the process of forming our new company," said Crompton Chairman and CEO Robert L. Wood, who will serve in the same capacity for Chemtura. "We selected the name 'Chemtura' to represent the chemical company of the future, an organization whose vision is to become the world's best specialty chemicals company.
"Our new name will reflect that our merger has created a new company," said Wood. "We will not be Crompton. We will not be Great Lakes. We will be the Chemtura team, focused on the future."
To develop a new name, Crompton and Great Lakes employed Siegel & Gale, a New York City firm that specializes in brand strategy and identity. The firm's process included conducting extensive interviews with business heads, financial analysts, customers and groups of employees of both companies. The firm suggested several names, and a committee made up of Crompton and Great Lakes senior leaders and communications personnel selected "Chemtura."
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