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Caltex Woolworths



Caltex Woolworths
Joint venture
Founded2003 (joint venture; Woolworths Plus Petrol founded 1996)
HeadquartersBella Vista, New South Wales,
 Australia
Key peopleMichael Luscombe, Chief Executive Officer, Woolworths Limited
Ramnik Narsey, General Manager Petrol, Woolworths Limited
IndustryAutomotive and retail
ProductsPetrol, convenience and grocery
ParentWoolworths Limited, Caltex Australia (50:50)
Websitewww.woolworths.com.au…

Caltex Woolworths is a chain of petrol stores in Australia, owned by Caltex Australia and Woolworths Limited in a 50:50 joint venture. In Victoria, it trades as Caltex Safeway. Caltex Woolworths is notably known for offering a 4-cents-per-litre discount off the pump price, for customers who present a docket obtained after spending a qualifying amount of $30 or more at Woolworths and Safeway supermarkets and Big W department stores.

Additional recommended knowledge

History

  The fuel discount offer began in Dubbo, New South Wales in 1996[1] as Woolworths Plus Petrol. The offer initially involved an escalating scale of discount off the price of petrol depending on the amount spent to qualify – $30.00-$59.99 for 2c per litre, $60.00-$149.99 for 4c per litre, and $150.00 and above for $6c per litre.[2] However, the offer eventually settled on a median 4c per litre discount with purchases of $30.00 and over after the launch of rival Coles' equivalent fuel discount offer though Coles Express service stations in 2003.

After Coles' 2003 fuel offer launch – an alliance with major oil company Shell Australia – Woolworths announced a joint venture with Caltex. Caltex would supply fuel to the outlets and they would be co-branded. All Woolworths Petrol and selected Caltex sites near Woolworths supermarkets were rebranded accordingly.

References

  1. ^ Our History. Woolworths Limited. Retrieved on 2007-09-17.
  2. ^ (1999-03-12) "SENATE – Legislation". Official Committee Hansard: 107, Canberra: Commonwealth of Australia Rural And Regional Affairs And Transport. Retrieved on 2007-09-17. 



 
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Caltex_Woolworths". A list of authors is available in Wikipedia.
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