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Caltex is a petroleum brand name of Chevron Corporation, used in more than 60 countries in the Asia Pacific region, the Middle East, and southern Africa.
Additional recommended knowledge
Caltex began as a joint venture between the Texas Company (Texaco) and Standard Oil of California (now Chevron Corporation), under the name of the California Texas Oil Company, in 1936, to market oil from newly gained concessions in Saudi Arabia. It was subsequently renamed Caltex Petroleum Corporation in 1968. After the merger of the two parent companies in 2001 (known as ChevronTexaco until 2005, when it was renamed Chevron), Caltex remains one of its major international brand names.
When the American military provisioning organisation moved into Australia in 1942, during the second World War, they had prohibitions against contracting for petroleum, and other, services from foreign companies but had to have at least two tenders for any contract. Because Mobil was the only American petroleum company operating in Australasia at that time there was a dilemma that was only resolved when the predecessor of the USDOD convinced Standard Oil of California and Texaco to set up a joint venture in Australia and New Zealand. In 1995 it merged with Ampol with most Ampol stores being rebranded as Caltex.
Caltex operates the largest oil company retail network in Australia with an estimated retail market share of more than 30%.
Woolworths joint venture
In 2003 Caltex Australia entered into a joint venture agreement with large supermarket retailer Woolworths Limited, to counter the launch of a similar fuel discount offer launched by rival Coles Group to that of Woolworths'. Woolworths' existing "Plus Petrol" service stations received Caltex branding, and similarly Caltex service stations received Woolworths branding – the joint venture outlets called Caltex Woolworths. However this was only the case with certain Caltex service stations close to Woolworths supermarkets, and many remain unassociated with the fuel discount offer. In Victoria, Woolworths Supermarkets are known as Safeway, and trades under the Caltex Safeway brand.
|This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Caltex". A list of authors is available in Wikipedia.|