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Clif Bar (stylized as CLIF) is a company that produces energy bars and other food targeted at people with active lifestyles. Their flagship product, the Clif Bar, was created in 1990 by owner Gary Erickson.
Additional recommended knowledge
It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc., and the present Clif Bar & Co. The company is based in Berkeley, California.
Products and practices
The main line of Clif Bars is targeted at men, with a second line, Luna Bars, serving a female audience. Clif Bars themselves have a low-key packaging color, stressing earth tones and is made of foil rather than plastic. Three bars manufactured by Clif (CLIF, LUNA and MOJO) use 70% organic ingredients. Clif bars are also vegan. Each flavor has a particular accent color - carrot cake, for instance, is orange, while oatmeal raisin walnut is green, and chocolate brownie is brown.
There are 15 kinds of Clif Bars.
In addition to Clif and Luna Bars, Clif produces products such as:
|This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Clif_Bar". A list of authors is available in Wikipedia.|