Balance bar

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Balance Bar is the brand name of a popular nutritional energy bar based upon the 40/30/30 principle, a nutritional philosophy popularized by Dr. Barry Sears that has been proven "to provide sustained energy and hunger management."

First hitting the market in 1992, Balance Bars quickly became popular among professional cyclists and other sports enthusists. Since that time, in order to reach a more mainstream following, they have expanded their product line. Today Balance Bar products include Balance Bar, Balance Gold, Balance Trail Mix, Balance Plus, Balance CarbWell, Balance Gold Crunch, Balance Outdoor, Balance 100 Calories and 40-30-30 Balance Drink Mix.

The Balance Bar Company was purchased by Kraft Foods in 2000.