Polyether-modified silicones have a long history of use in the personal care industry as emulsifiers and dispersants, as well as stabilizers for water-in-oil systems. However, because of their external phase type, water-in-oil systems tend to display poor aesthetics, such as greasiness, tackiness and slow absorption. A new polyether-modified silicone, PEG/PPG-19/19 dimethicone (and) C13-16 isoparaffin (and) C10-13 isoparaffin, was evaluated for its potential to aid in the production of stable water-in-silicone and water-in-oil formulations with unique textures and enhanced aesthetics. Various oil phases were studied, including silicone oils, organic oils, and a combination of both. Results of the evaluations demonstrate the versatility of the new material, and prototype formulations illustrate its broad utility more