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Short description
ECMSA is the association of planners, marketers, researchers and business intelligence professionals in the chemicals and allied industries responsible for shaping and defining its future and direction. ECMSA is a not-for-profit organization run by the industry for the industry. Its members exchange ideas, knowledge, experience and opinions through a natural forum. ECMSA offers them access to a network of tools, resources, industry contacts and an accumulated data-bank of relevant industry case histories and best models.
ECMSA launches initiative for collaboration between the chemical industry and its customers
Chemical industry strategists and marketing experts are setting out to better understand the sector’s customers and drive improved competitiveness. Being prepared for the new competitive environment after the current financial and economic crisis is over is the focal point of the initiative ... more
China Experience From Those Who Know
The joint ECMSA (European Chemical Marketing and Strategy Association) and CWD (Chemical World Database) event "Pros, Cons and Experiences of the China Investment Boom" provided a significant industry audience with genuine insight into the issues facing European chemical suppliers when enga ... more
Price is important: So, how can I avoid competing on price?
"Price is important: So, how can I avoid competing on price?" was a key question posed at the recent ECMSA and MarketAbility Management Briefing in Zürich, Switzerland where an audience of senior executives from the chemical and plastics industry participated in discussions. The fact that ... more
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