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  Snuggle is the brand name of a Unilever fabric softener sold in the United States. It features a teddy bear as its mascot. The product is available in sheets or liquid (in concentrate and non-concentrate forms). This product is available in five fragrances: Blue Sparkle, Green Burst, Orange Rush, Pink Flare and Purple Fusion. A new premium sub-line, Snuggle Exhilarations, recently hit the market with a lineup of three new fragrances: Wild Orchid & Vanilla Kiss, White Lavender & Sandalwood Twist and Melon & Lotusflower Lift. A lightly scented, dye-free version, "Pure & Gentle", was introduced for a short time.


Since 1983, the Snuggle Bear has been Unilever's mascot for its Snuggle line of fabric softener. The puppet was created by Kermit Love, the creator of the costume of Snuffleupagus from Sesame Street. The voice was originally provided by Corinne Orr. In a 2006 radio interview, Micky Dolenz noted that he is the current voice of Snuggle. [1]


In 2001, 150,000 Snuggle "Teeny Bean Bears" included with the sales of the product were recalled because the pom-pom of their night caps could detach and pose a choking hazard to babies and toddlers.[2]

In 2002, 4 million stuffed bears distributed with Snuggle fabric softener were recalled when they too were determined to form a choking hazard to small children, as apparently the eyes and nose could come off.[3]


The brand name Snuggle is not used globally. Here are the brand names for some larger countries in which the product is sold:

  • Austria: Kuschelweich
  • Belgium: Robijn
  • Brazil: Fofo
  • Chinese: 熊寶貝
  • Denmark: Snuggle

  • France: Cajoline
  • Germany: Kuschelweich
  • Greece: Cajoline
  • Hungary: Coccolino
  • Italy: Coccolino

  • Japan:ファーファ(Fa-fa)
  • Netherlands: Robijn
  • Spain: Mimosín
  • Turkey: Yumoş
  • United States: Snuggle

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Snuggle". A list of authors is available in Wikipedia.
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