ANN ARBOR, Mich., Sept. 26 /PRNewswire/ -- coatingsMart, Inc., today launched an online
marketplace (http://www.coatingsmart.com) designed to streamline transactions and simplify the exchange
of information between buyers and sellers of
paints and
coatings. coatingsMart has aligned with leading
players in the
powder coatings industry, including
Ferro Corporation, Morton Powder Coatings, The
Valspar Corporation and Nordson Corporation, to provide a robust product offering of more than 500
products for the powder coatings industry and a comprehensive range of online
services. The company
plans to rapidly expand its product portfolio to include additional industrial and specialty coating
products.
As part of the coatingsMart e-Marketplace launch, the founding suppliers have committed to work with
coatingsMart to provide seamless migration for selected customers who wish to take advantage of this
new e-channel. With coatingsMart, suppliers improve their market reach and reduce their cost-to-serve.
Customers benefit from increased product availability and selection, greater access to product and
application information and the convenience of online ordering and shipment tracking.
"Our founding suppliers recognize the need to provide buyers with an integrated e-commerce
solution,"
said Brad Lich, co-founder, president and chief executive officer, coatingsMart. "The coatingsMart
e-Marketplace brings best-in-class suppliers together in an online marketplace, providing buyers with
unparalleled access to information coupled with the speed and accuracy of electronic procurement.
" The coatingsMart website enables registered buyers to search or browse a comprehensive online
catalog of products with all the critical product attributes and data sheets. Placing orders from multiple
suppliers and checking the status of a shipment is only a few clicks away, 24 hours a day, seven days a
week, because coatingsMart has integrated credit approval and logistics into its solution.
According to Charles
rice, coatingsMart's co-founder and chief information officer, the company will
continue to add features and benefits to further assist buyers and sellers in reducing costs and gaining
efficiencies throughout the procurement process. "Our immediate focus is on flawless execution as we
launch the coatingsMart e-Marketplace and bring the convenience of online commerce to the powder
coatings industry."
The company's technology partners include
IBM, the world's largest information technology company,
and Lante Corporation, the leading Internet
consulting company focused exclusively on creating
e-Markets. It has also established a marketing partnership with Devon Direct EURO RSCG, one of the
top ten direct marketing agencies in the U.S. and part of the fifth largest global advertising network.
About coatingsMart, Inc. Founded in March 2000, coatingsMart provides integrated world-class
e-commerce solutions designed to streamline transactions and simplify the exchange of information
between buyers and sellers in the highly fragmented paints and coatings industry. coatingsMart has
established alliances and/or investment partnerships with some of the industry's leading players, including
Ferro, Nordson, Morton Powder Coatings and Valspar, to launch an e-Marketplace that provides buyers
with a convenient and efficient channel to manage their paint procurement. As the coatingsMart
community grows, the offering will expand to include new e-commerce mechanisms, such as RFQs,
customized e-commerce solutions for both buyers and suppliers, and a variety of proprietary value-added
services. The company also plans to expand into new global markets as well as into additional industrial
and specialty coatings segments.