‘Blogs away’ for Malvern Instruments
Tasked with writing an early blog on why Malvern Instruments has elected to embrace social media, Product Group Manager Paul Kippax said: “I found myself researching “How to win friends and influence people” by Dale Carnegie, because – in the true spirit of social media transparency - that is what I’d like to achieve. However, my colleagues and I are keen to ensure that this translates into a real, value-added service that is genuinely engaging and useful, whether people have known Malvern for a long time, have just acquired a Malvern product, or even if they are using another manufacturer’s system but want to know more about what Malvern is up to and more about the field of materials characterization.”
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