Analytik Jena expanding its international distribution

02-Oct-2002

Jena, October 1, 2002 - Analytik Jena AG, a supplier of analytical and bioanalytical measuring systems as well as complex laboratory projects, has opened a new distribution center in Cairo, geared toward the Arab market. The new center will focus on setting up an efficient distribution and service structure as well as marketing the company's range of analytical and bioanalytical systems. Analytik Jena's new Cairo office will provide a pivotal function for the company's distribution activities in North Africa and the Middle East. This has become necessary since previous marketing partnerships in the region have previously achieved more than 2.5 million euros a year in sales. Analytik Jena has thus taken yet another strategic step towards a global presence of the "Analytik Jena" trademark. Exports to the Asian region have nearly tripled over the past 12 months as a result of the company's active pursuit of distribution goals.

Analytik Jena with a new partnership in Yugoslavia

Last week, Analytik Jena signed a distribution and licensing agreement with the Belgrade-based Phillips International Trading Company. The agreement provides, in cooperation with the partner company, for the distribution of Analytik Jena AG's analytical and bioanalytical measuring system range in Yugoslavia as Analytik Jena Yugoslavia. As the result of the reconstruction of Yugoslavia's industrial infrastructure and of an increase in state regulations especially concerning the environment, Yugoslavia now numbers among the most important Eastern European regional markets. The country's reconstruction is also being supported through a large number of European development programs. Analytik Jena can contribute considerably to the strengthening of the country with its wide range of equipment systems for industrial quality control and environmental monitoring.

"With the opening of our new center in Egypt as well as the license agreement for 'Analytik Jena Yugoslavia,' we have achieved new milestones in our internationalization process. These moves strengthen, above all, Analytik Jena's global distribution structures and strongly boost the Analytik Jena's level of recognition throughout the world.

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