Dow and campsix Launch iVenturi to Accelerate New Product Development

Andersen Consulting Provides E Business Design and Strategic Deployment

10-Oct-2000

San Francisco, CA. – October 9, 2000 — The Dow Chemical Company (NYSE: DOW), Andersen Consulting and leading Internet incubator, campsix today officially launched a new company named iVenturi to deliver the industry’s first fully integrated, Web-based work system of tools and business services to accelerate new product development (NPD).

iVenturi will deliver a fully integrated set of tools, services and expertise in a secure, centralized web environment. In addition to streamlining communications and collaboration among NPD teams, iVenturi will provide immediate access to research and networking services, including customized market research and intelligence, financial help, customer insight, competitive analysis, prototyping, product design and engineering and partner matching. These tools and services come together to form a work system for NPD teams with multiple capabilities that improve overall NPD development efficiencies, resulting in faster time-to-market, reduced development costs and greater return on product development investments.

"A key element of our eBusiness strategy is to fuel growth outside of our traditional product and service boundaries," said Dave Kepler, Dow Chemical’s corporate vice president of eBusiness and CIO. "iVenturi is an example of where we have collaborated with others and leveraged our understanding of business processes and needs, to create new web-enabled service offerings."

"iVenturi is the first of many eBusiness concepts we plan to bring to market with leading Global 1000 companies," said David B. Wamsley, campsix founder and CEO. "Based on the collective experience of the iVenturi founders and the traction the business has already generated, we have little doubt that iVenturi, will set a new standard for the development of new products and services industry-wide."

With over $100 billion in development spending and over one million NPD professionals in the US, a mere 10% increase in NPD teams’ productivity could deliver an industry-wide productivity gain of more than $5 billion per year while significantly increasing the success rate of new products brought to market.

"Although there's no shortage of product and service innovation in our time, what remains missing is the means to achieve product and service success," said Lisa Perri, Senior Analyst, Outsourcing Infrastructure and Services at Aberdeen Group. "With a proven methodology for product development, iVenturi will help standardize the process by which companies develop their products and services. iVenturi will give product managers the process, tools, and checkpoints to increase their efficiency and create great products."

iVenturi will begin beta testing with several identified Fortune 100 companies in the fourth quarter of this year and will be commercially available in the first quarter of 2001.

https://www.chemeurope.com/en/news/164/dow-and-campsix-launch-iventuri-to-accelerate-new-product-development.html