BASF Coatings and Samhwa Paints with Exclusive Distribution Agreement in Korea
"We are confident that the leading products of BASF's R-M brand will soon win us a top position in Korea," said Jang-Yeon Kim, President of Samhwa Paints Ind. Co. Ltd. "Through this co-operation, Samhwa will be able to broaden its product range, while we will gain access to the Korean market," explained Jean-Pierre Monteny, head of the Automotive Refinish business of BASF Coatings AG. A new, comprehensive sales and marketing program has been set up by the two companies to ensure that this project will succeed.
Samhwa Paints Ind. Co. Ltd.
Samhwa Paints Ind. Co., Ltd., a company listed on the Korean stock exchange, started its business in April, 1946. With a workforce close to 600 employees Samhwa today is the fourth largest paint manufacturer in South Korea with a comprehensive sales network throughout Korea. With sales of 120 million euros in the year 2000 Samhwa is widely recognized for being a manufacturer of high quality products, innovative technologies due to employing state-of-the-art manufacturing equipment, having a wealth of experience and alliance with international paint manufacturers. The company is active in architectural, industrial, heavy-duty, marine and coil coatings and synthetic resins. Samhwa has enjoyed a leading market share with architectural paint for years.
R-M Automotive Refinish: an important part of BASF Coatings
Under the R-M brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient water-borne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. Its paint lines Diamont, and Uno are seen throughout the world as innovative technology for today's modern bodyshop. R-M Automotive Refinish is approved by most of the leading car manufacturers for aftermarket repair and chosen by the world's most prestigious car companies for its color expertise.
Most read news
Other news from the department business & finance
Get the chemical industry in your inbox
From now on, don't miss a thing: Our newsletter for the chemical industry, analytics, lab technology and process engineering brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.