DuPont is introducing Alesta - a new brand name
"In the powder coatings industry, a growing but highly competitive business-to-business market, brand recognition has become increasingly important," said Michel Riva, Business Director DuPont Powder Coatings Europe. "Our customers are looking for innovative products and value-adding services to successfully differentiate themselves in the market. A strong brand name, built up through a long term trusting customer-supplier relationships and consistent service performance is facilitating the customers choice of its suppliers. With a common product and brand name strategy, 19 production sites and an extensive sales network around the world, DuPont has positioned itself to be the right partner for international as well as local customers."
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