DuPont is introducing Alesta - a new brand name

06-Mar-2003

DuPont has introduced Alesta - a new brand name for its comprehensive range of decorative powder coatings. With the new brand name DuPont is emphasizing its commitment to deliver high quality products and outstanding services to its customers. Alesta stands for excellence in aesthetic and functional coating properties as well as ease-of-use and low-cost applications for metal and other substrates.

"In the powder coatings industry, a growing but highly competitive business-to-business market, brand recognition has become increasingly important," said Michel Riva, Business Director DuPont Powder Coatings Europe. "Our customers are looking for innovative products and value-adding services to successfully differentiate themselves in the market. A strong brand name, built up through a long term trusting customer-supplier relationships and consistent service performance is facilitating the customers choice of its suppliers. With a common product and brand name strategy, 19 production sites and an extensive sales network around the world, DuPont has positioned itself to be the right partner for international as well as local customers."

Other news from the department research and development

Most read news

More news from our other portals

Discover the latest developments in battery technology!