Bayer Announces Major Commitment To Powder Coatings; Formation Of Global Powder Coatings Business

30-Mar-2001
Bayer, already one of the world's largest suppliers of raw materials for coatings and colorants, today announced a major initiative in the powder coatings market, including the Formation of a U.S.-based Global powder coatings Business Group. "Our goal is to become a major raw materials supplier to the powder coatings market. We want to enhance our product and technical service offering to this key segment of our business," said Dr. John L. Williams, an Executive Vice President of Bayer Corporation and President of the Coatings and Colorants Division. "Bayer's long-term strategy is to become a leading player in environmentally friendly coatings technologies. And, powder coatings are a key component of that strategy, as well as a leading-edge market segment that has exhibited high annual growth rates." Bayer has already taken steps toward its goal. Through its acquisition in the fall of 2000 of Sybron chemicals Inc., and its RUCO polymers Inc. subsidiary, Bayer has expanded its product portfolio to include Rucote® polyester resins that can be used in polyester/polyurethane powder coatings, and in non-polyurethane powder coatings. "Bayer's Coatings and Colorants Division already supplied two of the three elements - isocyanates and pigments - needed to make powder coatings," explained Randy Dearth, who has been tapped to head Bayer's new Global Powder Coatings Business Group. "With the acquisition of RUCO, Bayer is now the largest supplier of polyester powder resin to the powder coatings industry in the United States. Now, we want to leverage Bayer's global distribution network to take this business worldwide," he continued.

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