The stability and growth of Eastern European countries has encouraged many
large international manufacturers of vehicles and consumer goods to
transfer production facilities to these countries. They now represent a
growing market for
powder coatings. A new Study from international
marketing consultants
Frost & Sullivan reveals that these countries will
ensure the European Powder
coatings market moves into a period of sustained
growth.
The European powder coatings market had a total value of $1.14billion in
2000 which, despite increased shipments, represents a fall in revenues of
4.5% - mainly owing to falling prices. By 2007 the study forecasts that
revenues will grow to $1.82billion which represents a compound annual
growth rate of 7%.
The range of prices for powder coatings remains wide and depends to a large
extent on the type of polymer binder,
polyethylene being the least
expensive and acrylic being the most expensive.
polyester products have needed reformulation to eliminate TGIC, which had
previously been used as a crosslinking agent, but will be banned in Europe.
This combined with intense competition from the Asia Pacific region means
there has been a shift in favour of the larger manufacturers who are able
to spread R&D costs and has also resulted in several acquisitions to
increase technology or geographic base.
The European Market for Powder Coatings (report code 3796-39) published
August 2001 is available to purchase from:
Frost & Sullivan, 4100 Chancellor Court, Oxford Business Park, Oxford, OX4
2GX, UK.
Sales Contact: Bill Stringer +44 (0) 1865 398651,
bill.stringer@fs-europe.com
Italy, with large domestic appliance, furniture and car manufacturing
industries has the largest market, accounting for almost 25% of powder
coating consumption in 2000. Consumption throughout Europe is expected to
remain at roughly the same levels. But, the Eastern European Market,
whilst small in comparison, can be expected to enjoy faster growth.
As Louise Earnshaw Frost & Sullivan Chemicals Research Manager explains,
"powder coatings have made steady inroads into the total coatings market.
The European Directive on Volatile Organic Compounds
emissions which lays
down limits on solvent emissions from factories means many new coatings
facilities ? particularly in Eastern Europe, have been based on powder
rather than liquid technology".
Another area for future growth detailed in the report is the use of powder
coatings in the automotive sector. Acrylic
resins are already used for
several applications in this industry. Rapid growth is expected in the use
of acrylic powders for clearcoat resins for the external protective finish
of passenger cars. Collaboration between several European and American
companies has been necessary to complete this development.
The report analyses each geographic region, powder coating segment and
competitor activity individually to build a comprehensive study of the
whole powder coatings market.
The European Market for Powder Coatings (report code 3796-39) published
August 2001 is available to purchase from:
Frost & Sullivan, 4100 Chancellor Court, Oxford Business Park, Oxford, OX4
2GX, UK.
Sales Contact: Bill Stringer +44 (0) 1865 398651,
bill.stringer@fs-europe.com