Paris, the 5th December 2000 - L'Oréal invests in purchasing and supply
logistics on the internet
through an association with the CPG market.com european on-line market place. This investment in
CPG market.com capital will amount to 8 millions Swiss francs.
CPGmarket.com, founded by several large european consumer goods companies, aims to provide its
shareholders and its customers with a total
supply chain service, namely,
logistics, procurment and
customer service.
This agreement will allow L'Oréal, the world leader in
cosmetics, to realise significant savings in its
industrial and administrative purchases.
"Through this commitment in e-procurement, L'Oréal confirms its intention to continually improve its
purchasing performance, stock management and logistics chain management", announced Marcel
Lafforgue, Vice President in charge of Production & Technology. "Our equity participation in
CPGmarket.com also indicates our desire to be involved in the development of this company and to
help define its strategy."