BASF: High quality of automotive OEM coatings confirmed
When receiving the awards, Martin Laudenbach, who manages BASF Coatings' global automotive OEM coatings business, emphasized the complex processes involved in the coating of cars. "Formulating, producing, shipping and applying automotive coatings is a very complex, intricate and demanding process. Considering the number of steps, people and other parameters involved, having no flaws whatsoever in the products we supply to this important customer for an entire year makes a strong statement about the value we bring to Saturn," said Laudenbach. Therefore the company accepted the awards with tremendous pride.
At the Los Angeles Auto Show, Saturn displayed one of its coupe models with a particularly bright and shining orange finish achieved with a new type of metallic paint supplied by BASF. The paint contains an absolutely novel and exceptional combination of special pigments and BASF's color dye ZaponTM. Although the product is still in the experimental stage and was originally conceived as a styling study, BASF Coatings is definitely pursuing the potential commercialization of brightly colored basecoats for use in automotive OEM coating.
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