BASF: Margin increase for polystyrene in Europe starting in July 2006
"Simply adjusting the polystyrene prices in parallel to the styrene costs is no longer sufficient to keep this business profitable over the long haul," explains Wolfgang Gutting, head of BASF's Styrenics Europe business unit. "Since the fixed costs have meanwhile been optimized all the way to their utmost limit, we are now forced to also institute price increases for polystyrene that go beyond merely compensating for the styrene costs."
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