Dresden recycling pioneer HolyPoly wins KfW Award Reasons for Saxony

"HolyPoly is an example of a new generation of founders who see sustainability and profitability as a joint opportunity"

25-Nov-2025
Jonas Wresch / KfW

Matthias Röder and Fridolin Pflüger from Holy Poly GmbH, winner of the KfW Award Gründen 2025 in Saxony, photographed at the award ceremony in Berlin on November 6, 2025.

The KfW development bank has recognized the plastics recycling specialist HolyPoly as the state winner in Saxony in the KfW "Founders 2025" award. The jury particularly praised the innovative approach of making recycling processes economically attractive and thus driving forward the circular economy.

Founded in 2020, HolyPoly develops strategies and technical solutions that enable companies such as Mattel, Vorwerk and Bosch Power Tools to efficiently recycle used plastic. "We develop business models for our customers that make plastic recycling pay off," explains co-founder and CEO Fridolin Pflüger. "With its own branded material streams, HolyPoly offers a reliable solution for the supply of high-quality recycled plastics for sophisticated quality products."

With this approach, HolyPoly is following its mission to make plastics recycling a matter of course - and convinced the jury from the financial sector, politics and business.

Katrin Berger, Head of Investment Promotion at the Sächsische Aufbaubank (SAB) and member of the jury for this year's KfW Start-up Award, praised the company's innovative strength: "HolyPoly is an example of a new generation of founders who see sustainability and profitability as a joint opportunity".

For Pflüger, the award is both recognition and motivation: "It makes visible what HolyPoly has achieved in just a few years and encourages us to raise the use of recycled plastics to industrial standards - in product areas that were previously considered impossible, such as electrical appliances, washing machines or cars."

Meanwhile, co-founder and Head of HR Johanna Bialek wants to celebrate the prize money as a team: "The award is above all a credit to the entire HolyPoly team - we will honor that."

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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