29-May-2002 - Borealis A/S

Borealis announced changes to the Polyolefins organisation

Borealis announced today a number of changes to the Polyolefins organisation which will strengthen its sales and marketing capability and enhance its leadership position in key polyolefin market areas.

The number of specialist business units focused on innovation to create and deliver value to its customers has been extended to five with the formation of Film & Fibre and Moulding complementing the existing Wire & Cable, Pipe and Engineering Applications units. These business units will be located in Belgium, Sweden and Austria to give balanced proximity to markets and skill centres. A new Commercial Services unit has also been created to serve and develop our customer base in the volume oriented, export and distribution markets.

Customer Service will be streamlined around seven new centres able to support, with their broad geographic base and multilingual capability, customers located in all parts of Europe. These customer service centres, located in Finland, Sweden, Germany, Belgium, Austria, Italy and Spain will be operational later in 2002.

Polyolefins general management will relocate to the existing Mechelen, Belgium offices during the summer in order to be well positioned for the market and in close proximity to key European institutions and trade associations.

A revised innovation process, core to the Borealis commitment to create and deliver value to customers, will also be launched in the second half of 2002 and this will enhance the speed to market and customer satisfaction of new products and services.

“These changes demonstrate our clear intent to deliver our strategy, and reinforce the position of Borealis as a leader in the polyolefin industry committed to the role that innovation must play in creating value and growth,” says David Rolph, Executive Vice President Polyolefins.

The number of specialist business units focused on innovation to create and deliver value to its customers has been extended to five with the formation of Film & Fibre and Moulding complementing the existing Wire & Cable, Pipe and Engineering Applications units. These business units will be located in Belgium, Sweden and Austria to give balanced proximity to markets and skill centres. A new Commercial Services unit has also been created to serve and develop our customer base in the volume oriented, export and distribution markets

Customer Service will be streamlined around seven new centres able to support, with their broad geographic base and multilingual capability, customers located in all parts of Europe. These customer service centres, located in Finland, Sweden, Germany, Belgium, Austria, Italy and Spain will be operational later in 2002.

Polyolefins general management will relocate to the existing Mechelen, Belgium offices during the summer in order to be well positioned for the market and in close proximity to key European institutions and trade associations.

A revised innovation process, core to the Borealis commitment to create and deliver value to customers, will also be launched in the second half of 2002 and this will enhance the speed to market and customer satisfaction of new products and services.

“These changes demonstrate our clear intent to deliver our strategy, and reinforce the position of Borealis as a leader in the polyolefin industry committed to the role that innovation must play in creating value and growth,” says David Rolph, Executive Vice President Polyolefins.

Facts, background information, dossiers
  • Spain
  • Italy
  • Germany
More about Borealis
  • News

    Incident at Borealis in Stenungsund, Sweden

    On May 9, at 20.45 CEST a local fire occurred at the steam cracker at Borealis‘ production location in Stenungsund, Sweden. The emergency plan was immediately activated by the local crisis team. The fire brigade arrived on site promptly and took steps to contain the fire. Thanks to the quic ... more

    ADNOC, Adani, BASF and Borealis sign Memorandum of Understanding to further evaluate collaboration for a chemical complex in India

    Abu Dhabi National Oil Company (ADNOC), Adani Group, BASF SE and Borealis AG have signed a Memorandum of Understanding (MoU) to engage in a joint feasibility study to further evaluate a collaboration for the establishment of a chemical complex in Mundra, Gujarat, India.This is the next step ... more

    Borealis announces collaboration with start-up Qpinch to scale up revolutionary heat recovery technology

    Borealis announces its collaboration with Qpinch, a start-up that has developed a revolutionary technology to recover industrial waste heat, using an innovative chemical process. The start-up attracted intense industry attention after winning the 2015 “Emerging Technology” award in the annu ... more

  • Companies

    Borealis AG

    With more than 40 years of experience in polyolefins and using our unique Borstar® technology, we focus on providing plastic materials to the infrastructure, automotive and advanced packaging markets across Europe, the Middle East and Asia. Our production facilities, innovation centres and ... more

    Borealis Polyolefine GmbH

    Borealis’ Value Creation through Innovation strategy sets it apart from other companies in the industry because it puts tremendous focus on the entire value chain. Borealis does not just make products, but rather has the ambition to look at the entire life cycle of how these products are pr ... more

    Borealis Italia S.p.A

    With more than 50 years of experience in polyolefins and using our unique Borstar® technology, we focus on providing plastic materials to the infrastructure, automotive and advanced packaging markets across Europe, the Middle East and Asia. Our production facilities, innovation centres an ... more