The new guide to online marketing success
The CHEMIE.DE Media Kit 2014: an optimized framework for advertisers to base their decision making on
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Which internet portal is best for reaching my target audience? Which advertising package is the most suitable to present my company? Companies in the chemical, life science and analytics industries will find the answers to these and many other questions in the hot-off-the-press CHEMIE.DE Media Kit 2014. To provide advertisers with an even better basis for their decisions, the market leader for scientific web portals in Europe has updated and further improved its comprehensive annual product publication. The print run was increased from 12,000 to 14,500 copies.
In addition to new user data and a stronger focus of each of the three channels on a single target group, customers can now also benefit from new marketing tools. For example, CHEMIE.DE is the only B2B platform in the industry to offer call tracking. "It gives advertisers the opportunity to monitor the success of their online advertising campaigns more effectively by including not only the users who contact the company by e-mail or link[B1] but also those who call by phone", explains Stefan Knecht, Managing Director of CHEMIE.DE.
On CHEMIE.DE’s portals the experts are among themselves
Compared with the previous year, CHEMIE.DE has been able to increase the number of unique users from 4.7 million to 5 million across all portals. The company provides three specific channels: Chemistry, Life Science and Lab. Approximately two-thirds of Chemistry Channel users come from the core target group of chemistry, covering a range from lab research to production processes. Among Life Science Channel users, these account for approximately 60 percent. About one-third of CHEMIE.DE’s users work in research and development and a further 15 to 20 percent in quality assurance or teaching/training.
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