BASF Unveils Enhanced Version of bodyshopmall.com eBusiness Site

Success in Refinish Market Spurs Improvements That Add Value for Users

05-Nov-2002

BASF's industry-leading refinish eBusiness site, www.bodyshopmall.com, has been relaunched with enhancements and features that make it even more user-friendly and versatile.

Among the enhancements to bodyshopmall.com(R) is a "guest registration" option. This option enables visitors who are not registered bodyshopmall.com customers to access and view a variety of content posted on the site, such as material safety data sheets (MSDS) and technical data sheets for BASF refinish products.

The site also includes a streamlined color tools section, an improved product search engine, and improved catalog and shopping-cart functionalities. An online instructional demonstration will be added to the site by year-end.

The first fully transactional website to be launched by a major refinish coatings company, BASF's bodyshopmall.com was introduced in early 2000 to serve the North American collision repair industry. Since then, bodyshopmall.com has become the primary channel through which hundreds of collision repair facilities in the United States and Canada conduct business with BASF.

Douglas Brush, Manager, Strategic Business Development, BASF Automotive Refinish, said, "The bodyshopmall.com business model that we introduced in 2000 has proved itself in the marketplace. The success of bodyshopmall.com shows that BASF's eBusiness strategy is paying off in meeting the needs of many of our body-shop customers."

Brush pointed out that bodyshopmall.com has recorded more than 30,000 online orders since its inception -- adding that the number continues to grow rapidly.

"The world of the Internet and eBusiness moves very quickly, and a lot has changed since we launched bodyshopmall.com. Although we made changes and improvements all along, we decided to do a more comprehensive overhaul. We've incorporated functional changes that make the site more user-friendly and easier to navigate, and we've added some important features that boost the site's utility and value to existing users as well as prospective users," Brush explained.

BASF took into account extensive feedback from its bodyshopmall.com customers in updating the site. "They tend to be at the forefront of technology and they know how to make technology work for them," Brush said of the site's users. "BASF is committed to harnessing the capabilities of the Internet to provide our customers with more value more quickly," he said.

https://www.chemeurope.com/en/news/15568/basf-unveils-enhanced-version-of-bodyshopmall-com-ebusiness-site.html