LabVelocity, Inc. (www.labvelocity.com), a provider of
software and Internet-based data and asset
management
services, announced the release of a new Web-based data entry tool specifically designed for their research supply
customers. Suppliers will now be able to
update product descriptions and pricing on LabVelocity’s public Web site. The data entry tool is
one of several new tools providing advanced functionality new to the life science supply industry.
"We evaluated several
online marketing channels," commented Steve Reed, Director of
business development,
ProSci, Inc., a supplier of
polyclonal antibodies. "I am impressed with the power of LabVelocity’s Web site as a highly targeted way to reach scientists as they are
making purchasing decisions. In addition, having the flexibility to change our pricing and product descriptions using their Web-based
data entry tool is an added plus."
Life science suppliers can have their products entered into LabVelocity’s Universal Product Catalog on a per product basis. Once entered
into the Catalog, suppliers can elect to use the data entry tool, which allows them to update pricing and product description as needed. In
addition to basic tools for maintaining data on www.labvelocity.com, LabVelocity provides advanced content management tools to enrich
product data with scientific attributes and associate products with related content, such as protocols and
reference materials. These tools
also permit suppliers to retrieve their product information as XML-tagged data for use on their own Web site, as well as for use with many
other platforms.
"Product offerings and information evolve rapidly in the life science industry. Our suite of Web-based data and content management
tools offer a unique
solution to life science suppliers," said Erik K. Lium, Ph.D, President, LabVelocity, Inc. "By using our
services,
suppliers can maintain current product data and keep customers informed of new product releases. Most importantly, our advanced data
and content management tools allow suppliers to incorporate LabVelocity’s unique and proven search technologies into their own online
strategies. We are extremely pleased with the market’s favorable response to our products."