Dow Engineering Plastics Expands Portfolio with New EMERGE Resins for ITE Applications

25-Oct-2001

Dow Plastics† today unveiled two new resins for the information technology equipment (ITE) market that are designed to help customers increase product differentiation while improving performance and aesthetics at a lower cost. The EMERGE* advanced resins are the first in a new line of engineering plastics resins aimed at bringing improved economics and end-use performance to the ITE market. The new EMERGE resin family was developed specifically for ITE in response to increasing demands for global products that can meet stringent environmental regulations, and provide enhanced performance in applications such as housings for portable devices like mobile phones and personal digital assistants (PDAs), as well as monitors, printers, desktop and laptop computers. EMERGE advanced resins, which utilize MASS ABS technology from Dow, feature excellent processability for producing complex, thin-walled parts with minimum plate out and tool wear, along with providing excellent color consistency and aesthetic technology for unique designs. "Globally, economic conditions have lead OEMs in the ITE industry to aggressively seek out lower cost solutions. At the same time, they must answer requirements for aesthetic appeal, product differentiation and environmental compliance," said Karen Shepard-Jackson, global market manager for EMERGE advanced resins. "As the ITE market continues to evolve, Dow continues to develop innovative solutions across the globe to help our customers meet these challenges," Shepard-Jackson said. The new EMERGE resin products include: EMERGE PC/ABS 7100 resin is a global product ideally suited for applications such as mobile phones and other portable hand-held electronic devices. EMERGE PC/ABS 7100 resin offers superior design aesthetics at lower cost and its superior natural base color and lot-to-lot color consistency makes it well suited for producing very consistent colored parts. "EMERGE 7100 resin has been developed specifically in response to OEMs' needs for increasing end-product differentiation. The resin allows the use of master-batch technology, which improves speed to market and enables design flexibility at significantly reduced costs across the value chain," said Jean-Marc Galvez, European ITE market manager. EMERGE PC/ABS 7500 resin is a global product ideally suited for applications such as copiers, monitors, printers, and other ITE applications. EMERGE PC/ABS 7500 resin is a non-halogen, ignition-resistant PC/ABS blend that meets the most stringent environmental regulations across the globe. It has a UL 94 flammability rating of V-0 at 1.5 mm and 5VB at 2.0 mm. Easy processing and high strength properties make EMERGE 7500 resin ideal for optimizing cycle time productivity in injection molding applications. Lower Costs, Enhanced Productivity Manufacturers and molders in the ITE market face increasing global competition, tighter design cycles, and rising price pressures from retailers and consumers. Dow works closely with ITE customers to deliver lower cost product and design options that can bring their products to market faster. "Aesthetic technology at a lower cost is another important element of Dow's offering for the ITE market," Shepard-Jackson said. "The emphasis on product differentiation in ITE puts extra demands on final design and aesthetics. The higher whiteness and color consistency of EMERGE resins, through the use of Dow's MASS ABS technology, can help our customers achieve the unique appearances needed to capture consumer attention. These properties also ensure reliable color matches and consistency between multiple parts and molders," she explained.

https://www.chemeurope.com/en/news/5588/dow-engineering-plastics-expands-portfolio-with-new-emerge-resins-for-ite-applications.html