Lustran Polymers - New name for LANXESS business unit
The Lanxess business unit Styrenic Resins has a new name: Lustran polymers. With this name change, the chemical group's business unit is focusing on the top brand Lustran®. The name change is a consequence of the repositioning of the business, which has already taken place, to focus on ABS specialties and pre-colored grades. Lustran Polymers will make its debut as a distinctive and independent brand on October 1, 2006.
On gaining its independence, LANXESS started an restructuring of the previously unsatisfactory business. The key feature of this process is regionalization with independent management teams who manage the business under their own regional and operational responsibility from product development and production through to marketing. This allows them to deal with customer requirements more quickly, on a more individual basis and with more focus, because they are familiar with the peculiarities of the regions and product portfolios concerned. Regionalization extends to production capacities and product portfolios being adapted to local conditions and being concentrated at one site if possible. "We want to further emphasize the outstanding technological position of our business and the excellent market position of our products," explained the head of the business unit, Hans-Joachim Kogelnik.
Other news from the department business & finance
Get the chemical industry in your inbox
From now on, don't miss a thing: Our newsletter for the chemical industry, analytics, lab technology and process engineering brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.
