Univar Inc. announced that its legal entity in Romania is fully operational. The business trades under the name Univar South-East Europe Srl. from its newly opened office in Bucharest.
Univar has been expanding its strategic network throughout Central and Eastern Europe in recent years. Romania has experienced good GDP growth, driven by both a rise in consumer spending and industrial production over the last decade with forecasts to achieve 4 percent GDP growth in 2012. This creates a promising opportunity for Univar to engage its global network with local expertise, especially in the coatings market where only 65 percent of the customers are served by local producers.
“Romania is a country with enormous growth opportunities for our business. Industry and agriculture contribute nearly half the country’s GDP, which plays very well into Univar’s portfolio,” explains Balazs Kiss, Univar’s Country Manager - Romania, Czech Republic, Slovakia and Hungary. “Also, the domestic chemicals market is currently quite fragmented, so customers will benefit from Univar’s presence, can trust in our global supply reliability, and depend on our market insight so that they have the benefit of a global network with local level expertise.”