20-Jun-2008 - Kemira Oyj

Kemira to concentrate on water and fiber businesses

New strategy confirmed - focus on water and fiber

Kemira's Board of Directors has made a strategic decision to concentrate on water and fiber related businesses in the future. Kemira will initiate a spin-off process to turn Tikkurila, its Coatings business area, into a public company owned by Kemira's current shareholders and potential new shareholders on the Helsinki Stock Exchange. This will take place during the first half of 2009. Kemira will remain as a shareholder in the Coatings company, widely known as Tikkurila, in order to retain the value upside in Tikkurila's shares.

"These structural changes are part of the strategic development plan for Kemira and they aim at continuous growth of the long term shareholder value" says Pekka Paasikivi, Chairman of the Board of Kemira Oyj. "The listing of Tikkurila will increase transparency of Kemira's businesses and it will be a good way to enhance the value of Kemira's total business portfolio. The creation of a new public company and positive effects that the structural change will have on Kemira's development will benefit also other stakeholders" Paasikivi continues.

"According to our strategy we will first concentrate on reinforcing the balance sheet, generating positive cash flow and improving profitability. During the second phase we will seek strong organic growth", says Harri Kerminen, President and CEO of Kemira Oyj. "Structural changes and our customer focused strategy will help us achieve our financial targets for growth, cash flow and balance sheet structure during 2009".

Kemira will organize its businesses into three customer based segments with P/L responsibilities. Water is the common denominator for all these segments. The Paper segment will focus on serving customer segments in the pulp and paper industry, while the Water segment will concentrate on serving customer segments in municipal and industrial water treatment. A new segment Oil and Mining will further develop businesses in the growing application areas of the oil, gas and mining industries where water treatment chemicals are of great importance.

The new organization will be effective from the beginning of October 2008. Financial reporting will change over to the new structure from the beginning of 2009.

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