02-Dec-2013 - LUMITOS AG

CHEMIE.DE gives technological support for the launch of a food and beverages internet portal

The new B2B web portal yumda.de builds on the proven technology of Europe's leading chemistry portal

To launch their B2B portal for the food and beverages industries on the basis of a successful concept straight from the beginning, yumda.de has trusted in the extensive experience of CHEMIE.DE Information Service GmbH. The Berlin-based online information provider has technologically implemented the entire yumda.de portal. The new B2B web portal is based wholly on CHEMIE.DE’s technology, which includes backend systems, order management and processing tools, reporting and web analysis tools as well as the CRM system. From the beginning, the Nuremberg-based start-up yumda GmbH will benefit from CHEMIE.DE’s more than 15 years of expertise, during which it has become Europe's leading online information provider for the chemical, life sciences and pharmaceutical industries.

"CHEMIE.DE’s portal technology has evolved through years of our own development activities. It is based on 15 years of experience in running B2B information portals. As part of this unique technology transfer to facilitate the launch of yumda.de, we were able to pass on not only a mature system, but also our comprehensive workflow and processing experience," says Stefan Knecht, Managing Director of CHEMIE.DE. "We wish yumda.de a successful future."

Since October, www.yumda.dehas been presenting well-arranged information relevant to the food and beverage industries in the form of product and company presentations, industry publications, market research studies, whitepapers and job ads. In K-New Media, the start-up has brought on board an experienced investor who is convinced of its business model. Norman Lizurek, founder and Managing Director of yumda GmbH, explains: "The support and the technology we have received from CHEMIE.DE allow us to focus on sales and marketing straight from the start, and thus reach the break-even point earlier. The portal technology developed by CHEMIE.DE enables our customers to find and place industry information much more effectively than when using the mostly too generic search engines."

CHEMIE.DE supports more than five million users around the world in their daily search for information. Its industry-specific online portals provide a wide spectrum of information on chemistry, biotechnology and pharma. These portals are thus ideal starting points for targeted searches.

Facts, background information, dossiers
More about LUMITOS
  • News

    New base at the heart of science and industry

    At the beginning of the year, LUMITOS AG also physically moved closer to its customer base: the provider of B2B online media and online marketing services for the chemical, life science, laboratory, pharmaceutical, analytics, food and beverage industries relocated its headquarters to the Sc ... more

    Michael Schreiber becomes second Managing Director of LUMITOS

    As of 1 April, Michael Schreiber co-heads the Berlin-based company LUMITOS. The marketing expert with a natural science PhD joins Stefan Knecht as a second Managing Director of Europe's market-leading provider of B2B portals in the chemical, life science, lab equipment, pharmaceutical, anal ... more

    Successful online marketing right from the start

    LUMITOS, operator of market-leading B2B portals and newsletters in chemistry, life science, lab equipment, pharma, analytics and food & beverage, will again sponsor this year’s business plan competition “Science4Life Venture Cup”. Participating entrepreneurs will receive not only the opport ... more

  • Companies

    LUMITOS AG

    LUMITOS leads B2B companies and their staff to success. Our seven market-leading B2B portals and newsletters keep five million users from around the world updated on the latest developments in their industries, giving them what they need to take the right strategic decisions. Our online po ... more