Max Lehner Takes Over FRISAG's Day-to-Day Operations
The Zurich-based specialty chemicals platform is growing: FRISAG will continue as an independent brand
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Max Lehner AG, headquartered in Zurich, will take over the operations of FRISAG AG in Neuheim effective July 1, 2026. With this acquisition, Max Lehner AG is expanding its Swiss platform for the development, manufacture, distribution, and sale of high-quality chemical and technical products.
Since 1963, FRISAG has been synonymous with Swiss-manufactured specialty chemicals for professional use. The brand has grown steadily in the Swiss market over the decades and offers a distinct product line for cleaning, disinfection, hygiene, facility management, commercial, industrial, food service, and public institutions.
The FRISAG line follows a clear product philosophy: practical, concentrated, robust, and tailored to professional users. The focus is on effective specialty products with high usability, storage stability, and properties that are as user-friendly as possible.
With its integration into Max Lehner AG, FRISAG will continue as an independent brand—alongside maxolen and carlack. The established product line, formulations, expertise, customer relationships, and market position of FRISAG are to be strengthened and guided into the next phase of development.
The acquisition follows a clear strategic rationale: FRISAG has been strongly established in the Swiss market to date. Max Lehner AG sees additional potential precisely in this area. The products are concentrated, professional, easy to explain, and application-oriented—qualities that will also make them attractive for export in the medium term.
Dersim Stein, owner and managing director of Max Lehner AG, explains: “Right from our first contact, I had great admiration for Urs Schildknecht, his entrepreneurial spirit, and his family’s life’s work. FRISAG is not just any product line, but a well-established, authentic Swiss brand with its own history, its own customer focus, and its own product philosophy. I’m excited by the idea of uniting traditional brands on a shared entrepreneurial platform without diluting their identities.
With maxolen, we operate our established in-house brand; with carlack, we already have a B2C brand integrated into Max Lehner AG in the field of classic vehicle care from our own manufacturing facility; and with FRISAG, we are now adding an authentic Swiss brand in the field of specialty chemicals for professional use.Each brand has its own history, its own target audience, and its own unique value proposition. Our task is to preserve these strengths and build on them using our experience in development, manufacturing, procurement, sales, and international marketing.”
Urs Schildknecht, owner of FRISAG AG, explains: “FRISAG was founded by my father and built up over many years as a family business. I had the privilege of continuing to lead the company as the second generation and further developing it together with employees, customers, and partners.
In Max Lehner AG, I have found a Swiss company that understands the business, respects the brand, and wants to continue leading FRISAG with its own entrepreneurial drive.
It was important to me that not only the products, the expertise, and the customer relationships be placed in good hands, but also the employees who have stood by me and FRISAG for many years.I am pleased to know that the company is now in good hands, and I thank our customers, our employees, and Max Lehner AG for this succession plan.
It’s nice to know that FRISAG will be carried forward with respect for its heritage and with entrepreneurial drive.”
The integration will take place in stages. Customer relationships, the sales structure, product data, formulations, communications, and operational processes will be systematically transferred. At the same time, purchasing, production, internal operations, administration, ERP, payroll, and reporting will be integrated into the existing structure of Max Lehner AG.Max Lehner AG would like to thank Urs Schildknecht and FRISAG AG for the trust they have placed in us and for their constructive support during the transition. Special thanks go to FRISAG’s employees, customers, and long-standing business partners, who have helped shape the company’s development over many years.
The goal of the integration is to preserve what has proven successful, strengthen structures, and continue FRISAG as an independent Swiss quality brand.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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