BASF to strengthen its Global Oilfield and Mining Solutions business

Global headquarters for Oilfield Solutions will be relocated to Houston, Texas

04-Apr-2012 - USA

Through a new organizational set-up BASF will in future align its Global Oilfield and Mining Solutions business even more strongly with customer needs. The business consists of two industry platforms for mining and oilfield whose strategies are based on strong growth and adding value through innovation and customized solutions.  “A more focused and industry-specific set-up is required to successfully implement our strategies. I see this as investment and strong commitment to our customer industries and I am very glad to move forward in this direction,” said Steffen Kudis, Head of the Global Oilfield and Mining Solutions business.

The dedicated Global Business Management for Oilfield Solutions will be relocated to Houston, Texas, United States, led by Denise Joost. “Houston is recognized as the global hub for the oil and gas industry. With this move, we will be closer to our customers allowing us to work together to set market trends, not just follow them,” said Joost.

The Regional Mining Solutions organizations will also be strengthened by shifting business responsibilities into the strongest regional and local markets. The Regional Business Management Asia Pacific will move from Hong Kong, China to Melbourne, Australia. The Regional Business Management in Santiago de Chile, Chile; Houston, Texas  and Ludwigshafen, Germany will remain located where they are today.

Furthermore a dedicated Global Enhanced Oil Recovery (EOR) Business Development will be established. “All businesses are following a strategy of strong growth which will be backed by corresponding expertise and resources,” added Kudis.

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