Ceresana: Market study plasticizers
Consumption in plastics dominates demand
The by far most important application area for plasticizers are Plastics, products made from PVC in particular. In 2012, about 87% of global plasticizers consumption was processed in plastic products, the majority being films and cables. Demand for plasticizers in the production of rubber products, paints and varnishes as well as adhesives is considerably lower.
Differing growth prospects
The highest growth rates we continue to expect for the BRIC countries (Brazil, Russia, India, China), but the USA are also likely to increase demand for plasticizers during the next eight years after losses had been incurred in the past. Demand in Western Europe is anticipated to hardly exceed stagnation; however, an increasing demand for phthalate-free plasticizers will stimulate the market.
Growth market phthalate-free plasticizers
Health concerns of consumers and possible further bans on the use of phthalates lead to an increased demand for phthalate-free and biobased plasticizers. The leading market research institute Ceresana expects phthalate plasticizers, especially DEHP, to lose even higher market shares at the favor of phthalate-free products than they did in the past. Where new production capacities are created in Western Europe, these are almost exclusively dedicated to the production of phthalate-free plasticizers; even China is exhibiting excess capacities for DEHP by now. So far, DEHP accounted for about 60% of the Asian-Pacific market.
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