Demand for advanced sensing technologies and improved communications
systems is consistently driving the European
flow-
sensors/order_t/'>flow sensors market forward.
New applications have arisen for specific
flow sensors and new technologies
have developed further and grown in popularity.
These improvements have seen the market rise from $867.6 million in 1997 to
$890.3 million in 2000. Latest research from industry analysts Frost &
Sullivan (http://
sensors.frost.com) shows the rise would have been higher
but for price declines over the period.
Industry analyst Vicky Whiting explains: "Prices have declined quite
significantly in the European
flow sensors market over recent years as a
result of technological advances and intense competitive
pressures. This
has had an adverse effect on profit margins and revenues for all market
players. The price declines that have occurred as a direct result of
developments in manufacturing techniques have increased the
pressure for
opposing technologies to fall in price accordingly."
However,
Frost & Sullivan forecasts market growth will continue at the same
consistent pace thanks to continued demand for advanced sensors and the
discovery of new market opportunities. An end to the downward pricing
trend is also anticipated to help the market to reach $1.05 billion in
2007.
Miss Whiting says the level of interest in advanced technologies is
increasing as new flow measuring devices become established in the
marketplace. "This has not always been the case in the European flow
sensors market as a lack of consumer confidence in the past had delayed
successful market penetration for the advanced techniques, for example:
ultrasonic and coriolis mass. Now the products have become more
established and prices have fallen, end-user attitudes have changed.
"Customers recognise that potential cost savings offset the amount of
investment required for a more advanced
flow meter, and this rise in
knowledge and awareness has created a significant rise in demand. In the
future, the trend towards more advanced technologies is expected to
progress, thus assisting future revenue growth."
Miss Whiting believes e-commerce will play a big part in the future of the
flow sensors market. "E-commerce presents a major challenge to the flow
sensor manufacturers and distributors, as it opens up an exciting new
sales
channel and presents significant potential for improvements in the supply
chain process. It will be vital for manufacturers and distributors to
closely monitor the developments of e-commerce in this sector and adapt
accordingly in order to increase or protect market share," she continues.
The report splits the market into nine segments;
differential pressure flow
sensors, electromagnetic flow sensors, turbine and propeller flow sensors,
positive displacement flow sensors, variable area flow sensors, ultrasonic
flow sensors, vortex flow sensors, coriolis
mass flow sensors, and thermal
mass flow sensors.
Differential pressure flow sensors were traditionally the most dominant
flow sensing technology among the European process industries, but advances
made to competing technologies over recent decades have significantly
eroded the market share of this device. This market accounted for a reduced
share of 18.0 percent in 2000, and continued declines in share are
anticipated, mostly at the expense of competing technologies. It has been
overtaken by the electromagnetic flow sensor, an increasingly popular flow
sensing technology which has significantly expanded applications in recent
years and thus has increased penetration of the European market. The
technology held 27.2 percent of market share in 2000.
The study found revenue
shares continue to grow for the coriolis mass flow
sensor: an increasingly popular flow meter that has succeeded in replacing
a number of mature and also some of the more advanced
flow measurement
techniques. The significant technical benefits