W. C. Heraeus and Eastlink Agree on Chrome Target Partnership
The Thin Film Materials Division at W. C. Heraeus, a company in the globally active precious metals and technology group Heraeus Holding GmbH, and the Swedish company Eastlink AB, a member of Eastlink Lanker group, will be joining forces in the sale of chrome targets. A comprehensive partnership agreement to that effect was just signed in Hanau. Under this agreement, W. C. Heraeus is acquiring Europe-wide exclusive distribution rights from Eastlink for chrome targets.
They will still be manufactured by the Swedish company at its subsidiary Polema in Russia. "With this partnership, we have succeeded in further expanding out our product line in the thin film technology sector," explained Dr. Gerhard Ritzert, Managing Director of W. C. Heraeus, when signing the agreement. "As a consequence, we will be able to offer our customers an even more extensive range in this promising market." Eastlink Lanker group's Managing Director, Alex Yusfin, also expressed satisfaction with the agreed-upon partnership. "We are pleased to have gained a partner in W. C. Heraeus that enjoys a strong market position in thin film technology and has excellent distribution channels." In addition to the agreement just signed for Europe, the companies are also discussing a partnership for Asia and North America.
Chrome targets are primarily used for coating a wide variety of materials. For instance, they are used to apply ultra-thin layers of chrome on window glass to achieve mirror effects. Chrome targets are also employed in the production of corrosion-proof mirrors for motor vehicles and bathrooms. Other applications include the production of storage disks and displays for electronic appliances.
Eastlink AB is a part of Eastlink Lanker group with headquarters in London, UK. Eastlink AB is responsible for worldwide sales of Polema products.
Polema Inc. Russia is a member of Eastlink Lanker Group since 1998. It is a leading producer of Electrolytic Chromium, Tungsten and Molybdenum and a range of unique products that service international aerospace, electronics, automotive and other industries.
Eastlink Lanker Group was established in 1989 to explore new investment opportunities in the post-Soviet era. Eastlink Lanker PLC, UK, is the Group's main vehicle for investment into a wide range of industrial and financial ventures in areas such as metallurgy, equipment for oil extraction, banking and corporate consultancy.
The investment philosophy of the privately held and unaffiliated Group is based on
• Long term Direct Investment
• Western commercial thinking and management principles applied to the Russian environment
• Focus on long term viability and legal prudence
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