LANXESS appoints Mito Polimeri as partner
LANXESS and Mito Polimeri S.r.l signed an agreement concerning the distribution of the high performance plastics product lines Durethan (PA 6, PA 6.6) and Pocan (PBT) in Italy. As part of LANXESS’ new distribution strategy the cooperation extends the current geographical scope including the regions of Piemont, Liguria, Valle d’Aosta and Lombardy.
“Distributors are an essential fit in the marketing strategy of LANXESS to reach maximum efficiency and deep market penetration. Particularly for the high technical and fragmented Italian injection moulding market it is crucial to rely on a skilled and efficient distributor,” says Frederique van Baarle, Head of Advanced Materials EMEA within LANXESS High Performance Materials business unit. “We are confident that the choice of Mito Polimeri will further boost our sales in a highly competitive and dynamic market and strengthen our customer foundation.”
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