Merck Wins German Innovation Award with Liquid Crystals
Merck announced that it has won the German Innovation Award in the category "Large Enterprises" for its innovative liquid crystal technology.
The technology, UB-FFS (Ultra Bright Fringe Field Switching), which was recognized yesterday at a ceremony in Munich, Germany, has made possible energy-efficient liquid crystal touchscreens for smartphones and tablet PCs that illuminate brilliant colors and still achieve a long battery life. UB-FFS, which is particularly translucent and energy-efficient, was launched onto the market with the latest generation of smartphones in 2014.
"Our innovation is a superb example of a successful key technology from Germany," said Bernd Reckmann, Executive Board Member of Merck responsible for Performance Materials and Life Science, at the award ceremony. "We hold more than 2,500 patents for liquid crystals. With this expertise, we will continually enhance the display properties of mobile devices." Merck is building on a tradition of innovation dating back nearly 350 years. The company is currently investing in an interdisciplinary Innovation Center at its site in Darmstadt to also secure profitable growth in the future.
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