Bayer among top companies in the U.S.
"We are pleased with the trust and the high regard that the top managers and analysts in the U.S. bring to us", said Bayer Management Board Chairman Dr. Manfred Schneider, "because the United States is the most important single market for us". With a $9 billion investment program between 2000 and 2004, Bayer plans a further sustainable expansion of its position in all core business segments.
Overall,10,000 leading business executives and securities analysts took part in the Fortune poll. The companies were graded using eight different criteria: innovativeness, management quality, employee talent, financial soundness, use of assets, long-term investment value, social responsibility, and product quality and services. The survey was divided into 61 industry categories. Fortune has compiled its list of "America´s Most Admired Companies" each year for the past 19 years.
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